Leading a turnaround requires that a set of activities be performed in a logical order. Although companies do not always draw up separate stakeholder plans, it is helpful to describe the envisaged approach to stakeholders explicitly. What are the our key steps to take when communicating about a turnaround? They are: mapping stakeholders, prioritizing them, setting goals, and developing a strategy to achieve the goals. Based on these steps, proper execution of the plans can take place.